Web Monetization Community

Discussion on: Weekly Discussion: Converting users to Web Monetization

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gfam profile image
gFam

We've spent a lot of time trying to convert social media users over to our platform... if people are open to a discussion, they absolutely love the concept. Lots of heavy social media users are really fed up with the algorithms changing all the time and having their content suddenly hidden for no reason.

The opportunity to make money off their content instead of having to work with brands is a huge benefit to them... but we've also found a lot of friction in setting up Coil accounts, Uphold accounts and XUMM accounts - it is super overwhelming for people.

Posting step by step instructions hasn't worked so well, I've had a lot more success taking individual users through each individual step... but obviously that's time consuming for me and doesn't scale well.

If someone can make a fun interactive game that helps people set up these accounts and gets everything linked up, that'd be amazing.

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veethika profile image
Veethika • Edited on

If someone can make a fun interactive game that helps people set up these accounts and gets everything linked up, that'd be amazing.

On it 🙂🤞

it is super overwhelming for people.

The part that is overwhelming is not the process, but the lack of visibility of the system status here. The first thought the user get when they think of signing up on the listed platforms is "how much control am I going to have over this?". The interface fails to give the confidence to users in most cases. An area we could wrk upon.

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gFam

Potentially... but I think a big part of it is just platform fatigue and the sunk cost fallacy... a lot of our target demographic have already put so much time and energy into traditional social media to go onside with the algorithms that the concept of adding another platform on top just doesn't sound that fun... which we understand and it's not until people take the plunge and start to earn more with a couple of posts that they've ever earnt on traditional social media that they start to get it. Our userbase was really small but extremely enthusiastic.

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veethika profile image
Veethika

so much time and energy into traditional social media to go onside with the algorithms that the concept of adding another platform on top just doesn't sound that fun...

True. Figuring out the right onboarding startegy here can be a very interesting task to engage in. If the trigger for trial/onboarding could be placed very close to the phase where user experiences a disappointment in the existing workflow/system could improve the chances.

Our userbase was really small but extremely enthusiastic.

💜

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jemima profile image
Jemima Gibbons

Thanks - that's interesting. The time suck / friction is something that bothers us too. Especially as designers - we are trying to make things easier for everyone!

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Chris Lawrence Author

Any interesting ideas? We are all experimenting, growing early tech. Love the sharing on this thread. @jemima if you need some codes for free Coil accounts to motivate people to help you experiment, let me know.

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Jemima Gibbons

Thanks Chris - yes, please! Some codes would be awesome!

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Chris Lawrence Author

email me (chris@interledger.org) with a request

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Jemima Gibbons

Thanks Chris - I'll email you!

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Mathew Safford

Our experience has been the same regarding the friction of setting up all the various accounts being a barrier to getting new people on board. Another barrier is the chicken and egg issue of convincing people to pay for a subscription for a standard that has not been widely adopted yet.