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Yes, for smaller audiences there are likely more relevant metrics then raw 'like' counts. There may be a benefit of grouping creatives by type to avoid the apples-to-orange comparisons -- which would allow a shift to a subset of metrics to chase. This new article touches on that li.substack.com/p/building-the-mid...
re: website. Ah yes, well the public facing website isn't there yet. But we must have missed the mailchimp setting that does the link. Thanks!
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