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Vivid IoV Labs

An intro to Freemitization and Vivid IoV Labs

Greg Hannam
Commercial / Product lead at Peerkat, GftW Grantee
・Updated on ・2 min read

Intro

Hello world! We are Vivid IoV Labs and as some of you may know we are helping content creators monetize their video and live streaming content by integrating the Interledger Protocol into our app Peerkat.

Project summary

So what is our project?? We are calling it; Freemitization. It’s a live streaming experiment targeting mass adoption combining freemium business models and Web Monetization

The project is an experiment focusing on attracting users to the Web Monetization ecosystem through:

-- Driving community engagement by delivering educational content and sharing to an extensive network
-- Enhancing a novel live streaming platform to utilise and showcase Web Monetization
-- Leveraging Coil and Interledger to provide fairer creator rewards and new content monetization opportunities

Goals of the project

The aim of the project is to focus on the first three stages of the customer lifecycle: acquisition, activation and retention. This will lay the foundations to increase referrals and drive revenue for web monetization providers.

Our goals are as follows:

1) Produce educational material to engage wider community and raise awareness of Web Monetization:

-- Release content with a focus on both Web Monetization and equitable content rewards promotion

-- Set up a podcast series to share deeper insights by interviewing blockchain and tech influencers and thought-leaders in content monetization

-- Open source our Web Monetization usability study and best practice to assist development of future projects

2) Create an engaging platform to onboard and retain users across target groups:

-- Linking Web Monetization with video advertising to allow a freemium business model to be implemented for Web Monetization

-- Automated redistribution of funds from Vivid to community via smart contracts

-- Leverage existing connections to onboard initial users and promote platform through various channels to secure additional users

-- Enhance the Web Monetization ecosystem and proposition by delivering a complementary platform and collaborative initiatives

-- Attract new content creators into the space

3) To validate our hypotheses by validating our solution(s) with target user groups needs so that we focus on high value features.

Stay Tuned

Over the next few days we will be posting more about us and our project culminating in our grant progress report on Friday.

We would love to hear from you, please do not hesitate to get in touch in the comments or message us.

If that sounds good please hit the follow button under our company name, like, unicorn?! or bookmark the post. And if you share it on socials please tag us and we will amplify the post.

Connect with us

🔔 SUBSCRIBE TO OUR PODCAST JUST A MEME (WEB MONETIZATION SERIES WITH MANY GFTW GRANTEES)👇

Youtube ► https://www.youtube.com/channel/UC8ZTuv8TBOwtKC9YPRTU7Mw
Anchor ► (coming soon)
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🗣️ FOLLOW VIVID IOV LABS ON SOCIAL MEDIA 👇

Twitter ► https://twitter.com/vividiov
LinkedIn ► https://www.linkedin.com/company/vivid-iov-labs/
Facebook ►https://www.facebook.com/vividiov

🗣️ FOLLOW PEERKAT ON SOCIAL MEDIA 👇

Telegram ► https://t.me/joinchat/GSVJsM4o3tSXTZBz
Twitter ► https://twitter.com/PeerkatLive

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🤔 ABOUT VIVID IOV LABS 😃

The startup formed from the winning team of UCL and Ripple’s Block-Sprint 2019. Vivid IoV Labs are focused on consumer-facing applications of micropayments and creating a more inclusive internet by leveraging web 3 technologies.

Website ► https://www.vividiov.com/ ​
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