Ah yes, the challenge of photo piracy. Despite lessons on copyright and creative commons in the digital media courses I teach, I still deal with that issue with my media students (who should know better). Ultimately when I'm teaching, if they decide to ignore copyright, they get a rude awakening in their assignment grades. But when one is just looking at a small number of students, piracy can easily be checked. With a whole platform, that is not as easy.
I like your vision of 'people sharing their stories, their artistic processes, their struggles and their highlights, and complete that with a selfie to ensure that their post is theirs - and not just stolen from elsewhere on the internet.' The problem however is that for the most part you are not getting that. Rather self obsessive selfies, which I think many people are now tired of. Also as teacher of digital media and journalism, it is all about turning the camera outwards and capturing the stories around you.
It is okay if the early documentation suggested selfies, and then there is a shift to broader pictures as a whole, as it is expected that new platforms will change and evolve as find their niche and their rhythm.
The beauty is that the transition has already begun. Lilian for example, never shares selfies. I'll make a point of sharing non-selfies regularly to help create that shift.
From the platform end, you'd just want to make sure none of the main information when joining states the need for the photos to be selfies, and make sure that you state that photos shared must be member's own.
Sounds like you have a solid plan there for evolving.
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